Michael Robertson, former founder of AnywhereCD (http://www.anywherecd.com) put up a rather open blog about the demise of his company. His blog post is here:
http://michaelrobertson.com/
I genuinely feel bad for the guy. It sounds like a harrowing experience. He tried to do something that was not popular and work with some labels that don't understand the new digital world.
My one concern is that he doesn't seem to know why AnywhereCD didn't work out. He lists a few possibilities including:
- Lack of catalog (AnywhereCD only had Warner music on their service)
- Maybe the price for the CD+MP3 bundle was too high (many were over the now common $9.99 per album price that Apple has set as the new standard)
- Maybe nobody cares about CDs anymore (the statistics definitely show this to be true on some level)
- Maybe I didn't give the leading off-line publications enough notice to compete with the bloggers? Maybe the press is Apple-fixated? Maybe I didn't do a good job explaining the system to Warner Music who could have helped to educate a confused press.
No clear answers here. It seems like there is a bigger issue here. If you can go to your local P2P network and download a track (rather easily at this point) for "free" (and people don't seem to care too much about bit rate), then the whole buy the CD and then download the tracks automatically looks a lot less compelling.
Add to this the fact that people are not really interested in purchasing physical CD's anymore. They take up space, expensive, and much less convenient than just downloading the tracks. People do like the content on the CD like the album artwork and lyrics but they aren't willing to pay for the above mentioned hassles for those few things. I hate to say it but I don't think this idea ever really had a chance of being truly mass appeal.
Monday, October 1, 2007
End of AnywhereCD
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3 comments:
You stated that maybe no one cares about CDs anymore--and interestingly enough, last year Barry Manilow released two CDs. Both CDs were number one within days. Further evidence that only people over fifty are buying CDs.
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