test

Sunday, September 9, 2007

The irrelevance of the MTV Video Music Awards

How does this pass for entertainment on any level? This has to be one of the worst (and things can get pretty bad on the VMA's) performances in recorded history. I'd be shocked if Britney can sell records after this disaster.

Just watch her wander around the stage, obviously lip-syncing and looking like she was on psychotropic drugs. Maybe she was just nervous. She should be nervous, this is not the record industry she was recording in 5 years ago. This market is more discerning and demands a hell of a lot higher quality. There is more choice in music than ever before and genres are merging into aggregate fan libraries.

We can only hope and pray that over the next few years, "artists" like Britney will be ran out on a rail from popular music.

Britney was only one part of another lackluster and frankly, boring VMA. The one idea I liked this year was "The Fantasy Suites" where bands like Foo Fighters played to small intimate crowds with live feeds coming into the show. That was a really cool idea and actually kind of matched the new music environment where things are getting more intimate and live music is much higher on the importance list.

Why doesn't MTV change their name? Music Television? THEY DON'T PLAY MUSIC! Someone needs to take this torch away from MTV. Even MTV's website title says "Music Videos, Reality TV Shows, Celebrity News, Top Stories". Not much about music there and the only videos they are playing are between 1:00am and 4:00am each night. They need to change the order but then again, it may not matter. They're just not that relevant anymore.

2 comments:

Anonymous said...

Here is a working link to the video.

http://www.dailymotion.com/video/x2yhpg_britney-spears-vma-2007-performance_events

slskenyon said...

I have to agree with you on MTV. It really used to be the channel to watch, and now, it's a long set of pointless shows that don't last more than a season at a time. Even having the VMAs on MTV is ironic, given, as you state, how few music videos are actually shown on that channel.

MTV used to direct folks to MTV2 to see music videos. Too bad that option fell through long ago.