test

Thursday, July 19, 2007

Steve Jobs - King of online music revolution?

Blender magazine has just named Steve Jobs the "undisputed king of the online music revolution" (http://inhome.rediff.com/movies/2007/jul/19jobs.htm). They go on to say:

"'The iTunes Store and the iPod have done more to change the way people listen to music than anything since the CD, and maybe since the sound recording."

What! Did I hear that correctly? Undisputed?

Let me dispute this. First of all, Steve Jobs is selling iPods, not songs. He has hijacked the music industry to sell more of his proprietary hardware. Besides the fact that you can fit more songs on an iPod, is it really that different from a Walkmen not too long ago? I hardly think that is "changing the way people listen to music".

Second of all, I will grant that Jobs definitely figured out a way to monetize music (but I contend it was only because they needed the songs to get more iPod sales - remember, the value to Apple in this whole thing is in the player itself, not the tracks). I will even grant that he brought DRM to the masses (not something to be proud of by the way). In fact, you could say that Steve Jobs brought legitimate digital music to the masses on a pay-for basis. But to say that he is the "king of the online music revolution" is outrageous. Anyone ever heard of a little company called Napster? Or a guy named Shawn Fanning?

If anyone really brought digital music to the masses and started this whole revolution, its Napster (circa 2000). Jobs is brilliant at marketing and has made some really cool products but the only thing he's "king" of, is Apple.

1 comments:

SceneShifter said...

I hadn't really thought about the connection between DRM and Steve Jobs. On balance I think his contributions to digital music have been positive but there are some negative aspects like DRM, and fixed pricing.